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Pink radio

Founded in 1993 by media mogul Zeljko Mitrovic, Radio Pink is one of the first commercial radio stations in former Yugoslavia. It pioneered a new kind of populist programming, playing “turbo-folk” music and promoting nationalist ideals. Warriors and singers rubbed shoulders on its prime-time slots. It remained the programme scheme to date. According to Ipsos, the station is 10th most popular in the country with 1.8% audience share.

Pink radio secured the national frequency in 2006. The station is owned by Zeljko Mitrovic (100 per cent).

Key facts

Audience Share

1.8%

Ownership Type

Private

Geographic Coverage

National

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Pink Media Group

Ownership

Ownership Structure

Zeljko Mitrovic owns Pink International which owns 100 per cent of Pink Radio.

Voting Rights

Missing Data

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1993

Founder

Zeljko Mitrovic

Affiliated Interests Founder

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Ceo

Zeljko Mitrovic

Affiliated Interests Ceo

Zeljko Mitrovic began his business activities in the 1990s, in a media environment that was tightly controlled by the ruling couple, Slobodan Milosevic and Mirjana Markovic. Using his close ties with the ruling elite, Mitrovic obtained a nationwide broadcasting frequency for Pink in 1994 and since 1998, it has been the leading commercial TV station in the country, keeping good ties with every government to follow. Thanks to these close relations with state officials, Mitrovic’s business has been constantly growing over the years and also spreading beyond the borders of Serbia. Today, Pink media group (which is not a legal entity) operations include: filmed entertainment production, radio and television broadcasting, satellite TV production, music recording, optical disc media replication and executive/VIP aviation services. Mitrovic also had shares (80.5%) in bubble gum production in company called MGUM Technology.

Editor-In-Chief

Missing Data

Affiliated Interests Editor-In-Chief

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Other Important People

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Contact

Neznanog junaka 1

11000 Belgrade, Serbia

Tel: +381 11 3063 527

Website: www.pinkradio.com

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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  • Project by
    BIRN SERBIA
  •  
    Global Media Registry
  • Funded by
    BMZ